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报告称县域市场已成为中国零售增长的重要引擎,报告称县域市场已成为中国零售增长的重要引擎_我的网站

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A |       中新社北京8月24日电 (记者 刘文文)消费者研究与零售监测公司尼尔森IQ24日发布的一则报告指出,县域市场已成为中国零售增长的重要引擎。    China's Ministry of Commerce on Wednesday announced a decision to take countermeasures against six U.S. entities.     These countermeasures, which took effect on Wednesday, were adopted in response to the United States' sanctions against Chinese companies under the pretext of so-called "forced labor," according to the ministry.    The U.S. move seriously violates international law and the basic norms of international relations, and gravely undermines China's sovereignty, security and development interests, the ministry said.    The six U.S. entities subject to the countermeasures are Applied DNA Sciences, Inc., Stratum Reservoir, LLC., Altana Technologies, Inc., Responsible Business Alliance, Verite Group, Inc., and Human Rights in China. They assisted and supported the United States' unlawful Xinjiang-related sanctions, the ministry said in a statement.    Organizations and individuals within China are prohibited from engaging in any transactions, cooperation or other related activities with these six entities, the decision noted.                    。  报告显示,当前县域快消品销售额占全国快消市场的43%,县域耐消品占全国耐消品市场的67%,县域市场是规模大、渗透深且极具增长机会的新阵地。7月24日,黑龙江省伊春市汤旺县欢乐巷内游人如织。今年该县将欢乐巷街区进行新一轮升级,形成集夜购、夜食、夜游、夜娱、夜宿于一体的成熟夜间经济闭环,让市民、游客尽享县域烟火气。

B |  中新社记者 赵宇航 摄  报告指出,当前县域零售市场规模已近20万亿元人民币,且增速领跑全国,是扩大消费的重要潜力来源。

C | 县域市场正从刚需消费向精细化悦己消费过渡,护肤洗护等享受型快消品类占比为16%,全渠道销售额同比增速达12.5%。科技及耐用消费品在县域市场同样表现出稳健增长趋势。县域耐消品市场规模近三年复合增长率为2%,科技及耐用品在县域市场的平均售价已连续三年上涨。  为进一步激发下沉市场活力、活跃县域消费,近日商务部等九部门围绕县域消费的渠道升级、商业业态创新等提出18条支持举措。尼尔森IQ中国零售洞察与分析部门经理丁娜指出,在国家政策支持下,县域经济向着城乡融合及特色化方向高质量发展,县域消费市场迎来增长机遇。

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Published on:09:21:19


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